Is it offensive or acceptable?

What do you consider offensive?

In the online lesson, we considered different ads from about 50 years ago, as well as modern ads. The main questions was: can the ads from the past be considered offensive today, and would the modern ads have been considered offensive 50 years ago?

The question for this post is: Do you find any of the ads below offensive? Would you like to see these ads in a magazine for adults, on a billboard in a public square or on the internet? Why or why not? It would also be great if you could tell us what kind of ads you do find offensive, even including a link to them.

Descriptions of the ads

The first picture shows a racy ad for blue jeans. The second uses religious reference and the phrase “Submit to Temptation” to advertise ice cream. The third picture shows a woman and her daughter cleaning, along with a reference to Mother’s Day.

Just leave a comment below to let us know your thoughts on these ads!

2 Responses to “Is it offensive or acceptable?”


agnieszka says:

June 19th, 2012 at 21:51

I got used to the view of naked bodies in newspapers and TV – so maybe it’s the main reason that I’m not feeling resentful toward the first picture. In times of BigBrother and social websites as Facebook we getting rid of our intimacy very easily.
The second poster “Submit to Temptation” is much more provocative and not really tasteful for me. The author plays with attributes associated with religion. For many people (for example my parents) faith is a delicate subject connected with their identity. In this particular case I would understand the voices of opposition.
The third ad is offensive. Because shows mother in the light of houseworks. As service responsible for cleaning and cooking plus children. Not as a person equal with her partner where home duties are shared between all family members.



Tommy says:

June 25th, 2012 at 13:12

Hi Agnieszka,

Thanks for your comments on these advertisements. I think a lot of people will agree with you about how offensive the ads are. I think it’s also interesting to think about which ads would have been considered offensive or acceptable just two generations ago – my guess would be that sensibilities have changed a lot in that time.


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